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We are excited to announce Samooha has entered into a definitive agreement to be acquired by Snowflake, a strategic step forward to manifest our vision of making secure data collaboration accessible to every enterprise. Snowflake’s acquisition of Samooha is subject to customary closing conditions.

Our founding hypothesis has been that the newest frontier of data and AI will be built on secure data sharing and collaboration foundations. With the AI revolution coming fast at us, the need for security, privacy, sovereignty and safety of consumer and enterprise data has become one  of the most important digital constitutional rights. It is now imperative that all modern data clouds recognize this as a foundational requirement and support it as a first class feature. Snowflake has been a pioneer not only in recognizing this early on but also investing in technology and features for secure data collaboration.

Samooha previously partnered with Snowflake and collaborated to build a Data Clean Room (DCR) native application empowering enterprises to achieve tangible business value with their data across use cases in media, advertising and other industry use cases. Leveraging the Snowflake Native App Framework, Samooha clean rooms, further backed by privacy enhancing technologies, now go beyond restricted SQL queries to advanced machine learning and AI workloads that dig deeper into common enterprise data patterns. This enables every enterprise employee to become an active data scientist putting enterprise and customer data to work without being constrained around a technical resource plan and roadmap.

Built exclusively on Snowflake, Samooha offers both technical and business users product environments with industry specific workflows. Samooha’s intuitive product experience and interface makes it easy to build data clean rooms that run natively in the Data Cloud. Samooha joining Snowflake, enhances Snowflake’s ability to help enterprise’s to collaborate in a seamless way, with governance, privacy and security of their data at the core. Businesses and enterprises like healthcare providers, financial institutions, and large media platforms can now create strong edges of value exchange and connectivity across their respective partner and customer ecosystem.  

We are excited to join Snowflake to continue the mission of making collaboration and sharing securely to power high impact applications across enterprises in any industry. 

We’re looking forward to trailblazing the next era of secure data collaboration as part of Snowflake.

Kamakshi & Abhishek

Secure data collaboration has been a long-standing need in the healthcare sector, where analyzing disparate patient health information must be executed in a privacy-preserving approach with limited data movement. By breaking down data silos, it unlocks an entire category of clinical and research-centric applications powered by data and AI.

As we expand our offering into the healthcare sector, we believe it is critical to forge ecosystem relationships that connect to existing workflows. We believe data clean rooms aren’t a siloed destination, but rather a connection to an existing workflow that has been established by the healthcare enterprise. As with many industry verticals and use cases, enabling a powerful identity and/or tokenization solution to enable collaboration within a clean room environment is the first order of business.

As such, today we’re announcing Samooha and Datavant are working together to bring secure collaboration using data clean rooms to de-identified data - unlocking and pioneering use cases in healthcare and life science. This collaboration allows healthcare organizations with AI/ML workloads to leverage the power of privacy-preserving tokenization paired with clean rooms for better analytics and deeper insights.

This natural synergy, where Samooha brings compute to the data source, eliminating the need for customers to copy their data, and Datavant as the leader in helping organizations securely connect health data, will ensure patient privacy is protected for use in a clean room environment to draw meaningful, actionable insights. Collaboration within and across healthcare enterprises can be particularly challenging and this paradigm shift, enabled by clean rooms, is critical to the data and technology forward movement of healthcare.

Customers will leverage Datavant to tokenize and de-identify their datasets and Samooha as the easy-to-use clean room infrastructure for analytics – making the end-to-end process frictionless across multiple teams in an enterprise. Datavant will serve as the record linkage and identity resolution layer, enabling multiple data sets to be compliantly connected at the patient level and unlocking a plethora of use cases across the Healthcare sector:

  • Improved internal data sharing governance: the ability to query across the organization with appropriate controls in place helps ensure sensitive information is protected and accessed only by authorized persons.

  • Accelerating time-to-market for life sciences: for example, tracking patients lost to follow-up, assessing the safety & efficacy of new treatments, and generating real-world evidence to support regulatory submissions.

  • Enhanced patient journey insights: organizations can better understand trends and patterns in patient health and behavior by securely analyzing disparate datasets at the patient level. These longitudinal insights can improve diagnostics, enable more targeted interventions, and ultimately strengthen healthcare delivery to improve patient outcomes.

  • AI-powered features and efficiencies in healthcare: enable secure AI/ML training including LLM training and inference using automated redaction, privatized prompt engineering, and secure training leveraging privacy enhancing technologies.

You can learn more about Samooha’s solution and how we work with Datavant by connecting at

Find additional details from Datavant’s blog post here.

We are thrilled to announce a first to market, a limited edition, free trial for cleanrooms. We believe collaboration is critical for enterprises to effectively grow through data-driven approaches. Leveraging data cleanrooms in a low barrier, turnkey fashion is key to ensuring enterprises can securely collaborate with each other without compromising their own data and/or their consumers’ data.

An enterprise's journey to secure data collaboration has historically been a long & arduous process. Most solutions do not make it easy for non-technical users to go hands on and leverage powerful customization capabilities. At Samooha, we believe any employee, irrespective of technical background, should be able to leverage the full power of data in a secure way.

Our free trial is meant to allow users to get familiar with a cleanroom and the Samooha product. You can access our no-code UI or leverage the Developer Edition to customize workload templates and even seamlessly push them into the UI.

Demystifying Cleanrooms

Building cleanroom solutions from the ground up requires a significant amount of investment.

Even with these investments it’s very difficult to create scalable solutions, so that you promote a culture of data-driven approaches across your organization while ensuring data security. Time and resources spent there could be used to directly help your businesses grow instead.

Decision makers and product managers within businesses very likely need to make a build vs buy decision when it comes to new technologies their organization requires. At Samooha, we aim to make this decision very easy for them. Our product philosophy is ease of use, while delivering impactful / complex features with a competitive pricing model. Below are a few manifestations of this philosophy:

  • Conversation Query Interface: In the Age of Generative AI, it’s only natural that users should be able to chat directly with a cleanroom. Samooha leverages OpenAI to adapt the language model to our API surface, making it possible to now converse with our application. This delivers solutions that are needed for ease of extracting results & insights from your cleanroom.

  • No-code Web UI: Our intuitive UI allows business users to setup / install cleanrooms and make analysis configurations without worrying about the code complexities. This provides solutions for effortless end-to-end cleanroom management.

  • Developer Edition: As a data scientist, customize analysis templates or machine learning models based on your business needs. You can even push these into the UI so non-technical collaborators can use your templates with a few clicks of a button. This delivers solutions around the ease & power of customizations in your cleanroom.

  • Flexible Privacy Controls: Leverage built in differential privacy and fixed threshold settings, which adds additional data privacy protections into the end-to-end encryption and governance layers in the cleanroom. This addresses customer needs around additional security guarantees required when sharing sensitive data.

We invite you to test our product with the release of this free trial offering. Secure data collaboration is now available at your fingertips!

Check back here or follow us on LinkedIn and Twitter for more exciting updates!

Happy collaborating,

Team Samooha

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